The Story Behind jilunelivae

Since 2019, we've been helping Australian businesses navigate complex financial landscapes with practical insights and honest guidance. Our approach puts real-world results ahead of flashy promises.

How We Started

jilunelivae began when three financial analysts noticed a gap in the market. Too many businesses were getting generic advice that didn't fit their actual situations. We started with a simple idea: what if financial guidance actually reflected the messy, complicated reality of running a business?

Our first client was a small manufacturing company in Melbourne struggling with cash flow timing. Instead of giving textbook solutions, we spent weeks understanding their supplier relationships and seasonal patterns. That hands-on approach became our foundation.

By 2023, we'd worked with over 200 Australian businesses, from tech startups in Sydney to family farms in regional Queensland. Each project taught us something new about how financial strategies need to adapt to real circumstances.

What Drives Our Work

These aren't just words on our website. They're the principles that guide every analysis we conduct and every recommendation we make.

Reality-Based Analysis

We dig into actual data from your business, not industry averages. Your financial picture is unique, and generic benchmarks often miss what matters most for your specific situation.

Practical Focus

Our recommendations come with clear implementation steps. We don't just identify opportunities – we help you understand exactly how to act on them within your current resources and constraints.

Honest Communication

Sometimes the best financial advice is to wait, or to focus on operations before expansion. We'll tell you what we actually think, not what might sound impressive in a presentation.

Long-term Perspective

Quick fixes rarely create lasting value. We help you build financial systems and decision-making processes that strengthen your business over years, not quarters.

Led by Experience

Thane Kellerman founded jilunelivae after twelve years in corporate finance, including roles at major Australian banks and mid-tier consulting firms. But the real education came from working with hundreds of business owners who needed financial analysis that actually fit their world.

The turning point came in 2018 while helping a logistics company through a difficult expansion. Standard financial models suggested the growth was too risky, but deeper analysis revealed seasonal patterns that changed everything. That project reinforced the importance of understanding the story behind the numbers.

Our Approach Today

We combine traditional financial analysis with industry-specific knowledge and practical business experience. Every insight we provide has been tested in real business environments, not just academic theory.

How We Work With You

Our process has evolved through working with diverse Australian businesses. Here's what you can expect when we partner together.

Deep Discovery

We start by understanding your business model, competitive environment, and current challenges. This usually involves reviewing 2-3 years of financial data plus conversations with key team members who understand daily operations.

1

Custom Analysis

Using your actual data, we build financial models that reflect your specific situation. This might involve cash flow forecasting, scenario planning, or profitability analysis – whatever provides the clearest view of your opportunities and risks.

2

Practical Recommendations

Our insights come with clear implementation guidance and realistic timelines. We help you prioritize actions based on potential impact and available resources, ensuring recommendations fit within your operational capacity.

3

Ongoing Support

Financial strategy isn't a one-time project. We provide regular check-ins to adjust forecasts, review progress against benchmarks, and adapt strategies as market conditions or business priorities evolve.

4

What We Bring to Your Business

Six years of working with Australian businesses has taught us that effective financial analysis requires both technical skills and practical understanding of how businesses actually operate day-to-day.

  • Cash flow modeling that accounts for seasonal variations and payment timing
  • Profitability analysis by product line, customer segment, or geographic region
  • Scenario planning for expansion, market changes, or operational shifts
  • Financial dashboard development for ongoing monitoring and decision-making
  • Risk assessment and contingency planning tailored to your industry
  • Performance benchmarking against relevant competitors and industry standards